ARcity: A Window to Reality


A ground-breaking augmented reality project is about to start

A Window to Reality is a public art project that will turn shop windows in Loughborough town centre into portals for viewing digital artworks using augmented reality (AR).

You will be able to view digital artworks through an iOS capable device in a new form of digital street art. The works themselves will be animated pieces that will emerge from ‘real world’ visual art on the surface of the windows of retail spaces.

Six artists will be commissioned to create artworks within shop windows. When the performance ends the work will be covered up and will then be available in a virtual reality only viewable with an app on your digital device.

Performance times and the availability of the performance in augmented reality will be released soon. Keep an eye out for posters across the windows of disused shops.


Get ready for augmented reality

You will require the Graffio Arts AR app. You can scan the QR code below with your device camera to be taken directly to the app store.

Get the Arts AR App HERE



An augmented reality teaser

You can view an AR teaser by pointing your device with the AR app open at the logo below.


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